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Delete your Mova account

Draft for owner and legal review. Not yet approved for publication. Built from the Mova privacy policy for Google Play’s account-deletion requirement. Goes live together with the privacy policy, once in-app account deletion has shipped and the backup period is known.

In short

You can delete your Mova account (made by Grapefine) at any time: in the app under Profile & settings › Privacy & data, or by emailing privacy@movawalk.com from the email address of your account. Deleting your account does not cancel your subscription; cancel that in the App Store or Google Play first.

Delete your account in the app

  1. Open Mova and go to Profile & settings › Privacy & data.
  2. Choose to delete your account.
  3. For your security, sign in again when Mova asks.
  4. Confirm. Mova deletes your account and signs you out on every device.

Delete your account without the app

No longer have the app, or can’t sign in? Email privacy@movawalk.com from the email address of your Mova account and ask us to delete your account. We will confirm it is you and delete it within 30 days.

What is deleted

  • Your account and profile, including your email address
  • Your onboarding and health answers
  • Your walking plan
  • Your walks, routes and daily activity
  • Your challenges and reminders

What is kept, and for how long

After you delete your account
DataWhat happens
Your account and app dataRemoved within 30 days, and from backups within 30 days after that
A record that an account was deletedContains no email address and no app data. Kept only as long as needed to make sure deleted data is not restored from a backup
Crash reports and usage statisticsOnly exist if you switched them on, and are not linked to your account. Removed after up to 90 days (crash reports) or 13 months (usage statistics)
Emails you sent usKept up to two years
Purchase recordsKept by Apple or Google under their own policies
Walks saved to Apple Health or Health ConnectStay in those apps; you can delete them there

Your subscription

Deleting your account does not cancel your subscription. Apple and Google manage subscriptions, so cancel it there first:

  • iPhone: App Store › your profile picture › Subscriptions › Mova › Cancel.
  • Android: Google Play › your profile picture › Payments & subscriptions › Subscriptions › Mova › Cancel.

Want a copy of your data first?

In Mova, go to Profile & settings › Privacy & data and choose to export your data. You get a file with your account details, plan and walks, and the routes stored on that phone.

More information

Read the full privacy policy, or email privacy@movawalk.com with any question about your data.

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Mova is for adults. It isn't medical advice. If you have a health condition, check with your doctor before you start.

Mova is made by Grapefine. © 2026 Grapefine.